Does management recognize the importance of designing the company to serve the needs and wants of chosen markets?
Does management take a whole marketing system view (suppliers, channels, competitors, customers, environment)
in planning its business?
Is there high-level marketing integration and control of the major marketing functions?
Does marketing management work well with management in research, manufacturing, purchasing, physical distribution, and finance?
How well-organized is the new product/service development process?
What is the quality of the current marketing strategy?
What is the extent of contingency thinking and planning?
Is management doing an effective job with the marketing resources?
Does management show a good capacity to react quickly and effectively to on-the-spot developments?